Crisis Communications

Crisis Contingency Planning
Leaders in sophisticated industries have strong incentives to appraise their media vulnerabilities candidly in order to prepare against them effectively. The most successful crisis management plans are those prepared well in advance of an eventuality, ensuring the best possible alignment of factual foundation, response channels, and reputation-management priorities.

A pharmaceutical developer must stand ready to explain any possible compromises in complex global production-distribution chains. Industrial clients should be prepared to account for workplace safety protocols in the event of a worker’s serious injury or death.

Executing Crisis Response Strategies
Whether a crisis response strategy has been in effect for months or only minutes, its execution must be aggressively managed through authorized statements, press conferences, Web-based outreach or discussions with individual reporters. CN’s quarter-century of experience with metro-New York and national media ensures maximum preservation of client reputation equity during difficult periods.